We always respected the roots, always respected the DNA. The boutique includes new elements drawn from a variety of cultural and artistic sources, inspired by the genius loci, the guardian spirits of Milan.
"It's about the experience, that if you go into our store and don't buy anything, honestly, I don't care. It's much more important to me that people feel they're in a place where there's a good sensation and [experiencing] our vision," he tells me over a Zoom call two days before the unveiling of Moncler Genius: MONDOGENIUS, a "digitally led experience that will take Moncler Outlet place across five cities and through the vision of 11 designers spanning a variety of fields including art, film, music, and extreme sports. All under one show."
Now, we are working together on bold plans to develop the group, all with a clear goal in mind: to enhance our brands' identities, honour their uniqueness and, at the same time, build a solid framework to support their evolution and future development.
All three pillars have a different approach but share the same DNA; they're not a segmentation of the brand. Genius is the dream, where Collection has the consistency, and Grenoble the DNA. That's what our strategy is based on now and also in the future, all under the Moncler umbrella.
It wasn't until the 16th century that the word came to mean "defining characteristic" - and even later that it came to be synonymous with exceptional brilliance. In other words: We each have our very www.monclersoutlets.com own genius. The young talents in the images below are proof positive that true genius has many different faces, and shows up in a multitude of different ways.