So to avert such an embarrassment I gave the topic some thought and came up with my own definition. Here it is (it's purposely short, but I'll expand on each element shortly): Bringing a profitable product to market that meets the needs of customers such that they will buy my product on a sustained basis. (Feel free to substitute the word product with service if that's your thing.
Let's break this down, briefly: Bringing: This is all the required work that goes into creating a product or service, what I call the back end marketing email list function: Identifying market needs, market niches, unfulfilled market wants, market sizing, market research, competitive research, product development, product testing, etc. This is a very large part of the overall marketing effort, the "behind the scenes" stuff that IS the foundation for the next stages of the marketing task. a profitable product.
This may be obvious (of course we want to make profits) but I include it as part of the definition because Marketing is one of the primary owners of profitability, in particular at the product level. Also, there are many instances where its accepted (even planned) that a product will not be profitable to begin with. This needs to be articulated by marketing. to market: How will all of this be brought to market?